Okay besties, we’ve got a lot going on right now so we’re laying it all out on the table. If you’ve been part of The Lullaby Club Community since the start of the year, you already know that 2025 is all about YOU. You’re the heart, soul, and style of everything we do and this year, we’re putting The Lullaby Club Community front and centre.
From dreamy events and exclusive giveaways to secret launches and a whole calendar of new drops, The Lullaby Club Community is the place to be. Let’s break it all down and make sure you don’t miss a thing!
Real-Life Events with The Lullaby Club Community
We wanted to connect beyond the screen so we’ve got some seriously iconic IRL events just for The Lullaby Club Community.
The Lullaby Club Chateau Getaway
For the first time ever, we’re whisking five of our amazing Lullaby Club Community members away on a two-night retreat in dreamy Northern NSW with flights included! Congrats to Maddison, Bec, Vaishnavi, Gama, and Jordan for being the lucky legends chosen to experience this once-in-a-lifetime moment with us. What’s planned? Well, we’re keeping most of it hush-hush… but just know it’s going to be extra special.
Garden Party at the Chateau
We wanted even more of The Lullaby Club Community to join us, so we created an extra event! Welcome to our Garden Party, a luxe little gathering set among the private villa gardens of Carool, NSW. With flowing cocktails, live music, lawn games, a chef-curated Italian feast, and gift bags worth over $600, it’s basically a TLC dream come true. We’re announcing the 10 attendees live this Thursday at 9AM AEST in The Lullaby Club Community and on TikTok!
The Lullaby Club Community Picnic
📍 Sunshine Coast
🗓️ Friday, 9th May
⏰ 10AM–12PM
Let’s kick back together! Our very first Lullaby Club Community picnic is a chill morning for connection and fun. Bring a blanket, your bestie, and maybe a plate to share and we’ll bring the vibes (and snacks). We’ll have giveaways and games, and a whole lot of new friendships waiting to happen.
Weekly Lives & Giveaways You Don’t Want to Miss
You asked, we delivered. Our weekly lives are here! We’re going live every Thursday on Tik Tok and in our The Lullaby Club Community Facebook Group. The catch? The most engaged viewer wins BIG .
Week 1: One lucky babe scored the entire Wild Hearts collection in both colour ways, caps and GWP key rings.
Week 2: A mystery pack valued up to $300
Week 3 (this week!): A cosy Mother's Day Gift Pack featuring our yet-to-launch collab PJs with Little and Fern.
So set your alarms and join us this Thursday at 9AM AEST, you might just walk away with your new fave fit.
What’s Launching?
We’ve got two major collections dropping this month and they’re everything:
Wild Hearts Collection is online now and you can pre-order all sold out styles up until 21.04.25 10AM AEST
9 styles. 4 brand-new designs. Two colourways (red + pink). One ultra-versatile collection designed to mix, match, and make you feel like the confident cowgirl you are.
Mother’s Day Pyjamas with Little & Fern is launching 30.04.25 at 10AM AEST
The cosiest matching PJs for you and your mini. Featuring frill rompers, kimonos, swaddles, headbands, and now fluffy robes made from recycled polyester. Oh, and spend $200+ on launch day and you’ll get a FREE pair of embroidered socks (yes, we’re obsessed).
HQ Pop-Ups & Our Most-Loved Warehouse Sale
S-kin Studio Pop-Up – You heard it here first, fam. The iconic S-kin Studio is coming to Brissy and popping up at the Lullaby Club HQ on 7th May. More details dropping soon, so watch our socials!
Warehouse Sale – It’s baaaaack. And yes, it’s going to be HUGE.
🗓️ 7th June
☕ Coffee, smoothies & açai bowls while you shop
🛍️ TLC faves + stalls from Little and Fern, Bam Loves Boo & Chekoh
🎉 Deals, community vibes, and a day to remember
You know how we do it for The Lullaby Club Community so, come early and come ready!
Want the Inside Scoop? You Got It.
The Lullaby Club Community now gets access to our full marketing calendar. That means you know exactly what’s coming, when it’s dropping, and what to expect before anyone else. Want in? Come join the club over on Facebook and follow us on TikTok where we're dropping exclusives weekly and the vibes are always good.
This year’s all about connection, community and giving you the keys to the club. From secret events to early access, mystery prizes to matching PJ moments. This is your sign to get involved. We can’t wait to share more with you so, follow our socials to stay up to date!
Instagram: @thelullabyclub
TikTok: @thelullabyclub
Pinterest: @thelullabyclub
Facebook Group: The Club Community
Love,
Jayde x
How do we RSVP for the Picnic Club?
To RSVP for the Picnic Club , simply head to the event post and select "Going," "Maybe," or "Can't Go." This helps us plan and make sure there’s enough snacks, sunshine, and good vibes to go around!
We can’t wait to see you there!
When is The Lullaby Club Warehouse Sale?
The Lullaby Club Warehouse Sale is happening on Saturday, 7th June 2025!
Mark your calendars for a day full of amazing deals, exclusive stalls, and all the good vibes—more details dropping soon!
More details here: The Club Community
When does the Little & Fern X The Lullaby Club Mother's Day Collection launch?
The Little & Fern x The Lullaby Club collection is launching on Tuesday, 30th April 2025 at 10AM AEST .
Want early access? Join our Club Community to shop one hour earlier at 9AM AEST .
Why should I join The Lullaby Club Community page?
Joining The Lullaby Club Community page means getting access to all the best perks before anyone else! Here’s why you’ll love being part of it:
- Early access to shop all new collections
- Exclusive community events (hello, garden parties + picnics!)
- Our Community Ambassador Program
- Monthly $100 TLC gift card giveaway
- 15% off monthly discount code just for members
- Behind-the-scenes content, styling inspo & sneak peeks
- A supportive, like-minded community of TLC lovers
Basically, if you love The Lullaby Club you’ll want to be here. Join us now and start enjoying the VIP vibes!
