Wild Hearts Collection
Calling all cowgirls, dreamers, and disco darlings—the Wild Hearts collection is officially on its way, and let’s just say… she’s not here to play it safe. This is your sign to get comfy, get coordinated, and get creative, because the Wild Hearts collection is all about mixing, matching, and making it your own.
The pieces? Fire.
The vibes? Flawless.
The styling options? Endless.
Let’s dive into why the Wild Hearts collection is the ultimate wardrobe BFF for any season, mood, or main character moment.
Table of content
Step Into the Wild Side
Saddle up and stay wild, babes—because the Wild Hearts collection is coming in hot. With nine brand-new pieces, each in two bold colourways (fiery red or sweet pink, pick your poison), this drop is a full-on western daydream. We’re talking four new silhouettes, an exclusive Wild Hearts print splashed across everything from floaty dresses to Slouchy Tees, two must-have caps, and yes—a sneaky lil’ gift with purchase you’ll wanna keep your eyes peeled for. Whether you’re lounging, leading the pack, or lighting up the path for the ones coming behind you, the Wild Hearts collection was made for rebels, outlaws, and all you spotlight-stealing legends out there. Step into the wild side—these boots were made for more than just walking.
Your Wild Wardrobe Line-Up
Ready to fall in love? The Wild Hearts collection is stacked with styles made to take you from slow mornings to wild nights. She’s versatile, she’s sassy, and she was made to mix and match better than your fave playlist on a Friday afternoon.
Returning Favourites:
Relaxed fit with a high-rise elasticated waistband and side seam pockets. Made from soft cotton with a hint of stretch for everyday comfort.
Effortless fit with a high-rise elasticated waistband, full-length leg and side seam pockets. Made from soft cotton with a comfy stretch.
Roomy fit with a boxy silhouette, elasticated waist and drawstring for an easy, adjustable feel.
Oversized fit with a flowy wide-leg silhouette and elasticated waistband. Effortless and airy feel.
Full-length, flowy silhouette and drawstring waist for an adjustable fit. Designed to sit high on the waist and move beautifully with you.
One size only, easily adjusted with the strap at the back of the cap.
Say Howdy to New Arrivals:
Slouchy Tee:
If you’re building your Wild Hearts wardrobe from the top down, start here. The Slouchy Tee is the ultimate all-rounder—breastfeeding-friendly (hello, invisible side zips!), soft as a daydream, and slouchy in all the right ways. Designed in two shades—bold red and blush pink—it features our exclusive Wild Hearts collection graphic and was made to pair back with, well… everything.
She shines with her coordinating crew: the Essentials Shorts and Essentials Pants , creating the kind of throw-on-and-go sets you’ll live in all season. The magic doesn’t stop there. Style your Slouchy Tee with the floaty Lacey Skirt for a feminine-meets-western vibe, tuck it into the wide-leg Posey Pants for effortless drama, or pair it with the Matilda Shorts for a cheeky, laidback look that’s giving cool girl at the rodeo.
Whether you mix colours, clash prints, or keep it matchy-matchy, the Slouchy Tee is your styling secret weapon in the Wild Hearts collection . One tee, endless outfit combos? That’s our kind of girl math.
Billie Shirt:
She’s breezy, bold, and bringing serious main character energy. The Billie Shirt is our newest lounge-to-anywhere moment—crafted from 100% cotton with an oversized, flowy fit that drapes just right. Designed for comfort but, styled for impact, this shirt features front ties, our exclusive Wild Hearts collection print, is totally pregnancy and breastfeeding friendly (yep, she’s the multitasking queen you’ve been waiting for).
The styling options? Oh, endless. Wear the Billie Shirt with the Matilda Shorts for a carefree, sun-chasing vibe or pair the Posey Pants for effortless western glam. Want something sweet and floaty? Match her with the Lacey Skirt for a prairie-chic look that’s soft, playful, and totally photo-op ready.
Whether you’re headed from bed to the beach or just want to serve up style while sipping your morning coffee, the Billie Shirt brings relaxed cool to every piece in the Wild Hearts collection. Outlaws don’t follow trends—they create them. And this shirt? She’s leading the way.
Lilly Vest:
The Lilly Vest is serving wild west meets elevated everyday—and we are here for it. With a chic button-down front and an adjustable drawstring back, it gives you full control over the fit (snatched waist? relaxed and roomy? your call). Made from 100% cotton and fully lined for comfort, this beauty is not only breathable but also totally breastfeeding-friendly, making it a must-have for new mamas who want their wardrobe to keep up with real life.
The exclusive Wild Hearts collection print makes it a standout on its own but, trust us, it gets even better when you start mixing it in. Style the Lilly with the Lacey Skirt for a flirty-feminine fit, pair it with the Posey Pants for boss babe energy, or throw it on over the Matilda Shorts for a relaxed look that still hits. From summer brunches to market strolls, this vest is ready to layer, lounge, and lead.
Indie Maxi Dress:
Ready for your dramatic prairie moment? The Indie Maxi Dress is here to deliver. She’s floaty, feminine, and full of clever design details like double front ties and a hidden modesty clasp. Reversible for two dreamy looks in one, this exclusive Parlour print beauty is made from 100% cotton and is both pregnancy and breastfeeding-friendly.
This dress doesn’t just look good—it feels good. Style it with your fave white sneakers for a laid-back, lived-in vibe (hello, farmers market mornings). Slip on a pair of sandals and she’s instantly ready for park picnics or long lunches. Or, for the ultimate Western goddess moment, strap on those cowboy boots and own the damn spotlight. No matter how you wear her, the Indie Maxi is made to move with you, turning every step into a soft, swishy statement.
Outfit Roulette: Every Combo is a Winner
Every piece in the Wild Hearts collection was created to mix, match, layer and clash in the best way possible. Whether you're pairing pink with red, dressing up or dialling it down, these looks come together effortlessly.
Go ahead—mix it up. Swap tops and bottoms, clash prints with pride, and layer like the rule-breaker you are. Cowboy boots? An iconic yes. That vintage hat you thrifted? It’s practically begging to be worn. Out here, there are no rules—just effortless, feel-good vibes.
Easy Does It, Cowgirl
For the days when you want to look like you tried (but didn’t), these combos are your go-to. Effortless, comfy, and seriously cute—just throw ‘em on and ride into your day.
Slouchy Tee + Essentials Pants – Casual cool with a side of yeehaw. Perfect for coffee runs, daycare drop-offs, or spontaneous adventures.
Indie Maxi Dress – Float through your day in a dress that does it all. Add sneakers or sandals and you’re good to glow.
Billie Shirt + Matilda Shorts – Tie it up or wear it loose—either way, this duo is giving effortless energy with a Wild twist.
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Wild at Heart, Chic by Nature
When you’re feelin’ fancy but still want that effortless edge, these looks do the most without trying too hard. Flowy, fierce, and full of Wild charm.
Lilly Vest + Lacey Skirt – Soft, structured, and serving Western goddess. Perfect for twirling into golden hour.
Billie Shirt + Posey Pants – Oversized drama up top, print party down below. This look = icon behaviour.
Tee + Lacey Skirt – Casual meets cool. The graphic tee gives edge, the skirt brings the romance.
Clash, Don’t Conform
Rules? We don’t know her. The Wild Hearts collection was made for mixing bold reds with playful pinks—and these combos prove that clashing can be downright iconic.
Slouchy Tee (Pink) + Essentials Shorts (Red) – Sweet meets spicy. This combo is casual, comfy, and totally crush-worthy.
Billie Shirt (Red) + Lacey Skirt (Pink) – Oversized and unapologetic. This look is serving wild romance with a pop of drama.
Lilly Vest (Pink) + Matilda Shorts (Red) – Tailored meets carefree. Perfect for days when you want to look effortlessly bold.
First Dibs? Yes Please.
Want to be first in line when the Wild Hearts collection drops? Our Club Community members get exclusive early access—which means you can shop an entire hour before the general public. That’s right, while everyone else is still refreshing their browsers, you’ll already be adding those dream pieces to cart.
📅 Launch Date: Wednesday, 16th April 2025
🛍 Club Community Early Access: 9 AM AEST
🌎 General Public Launch: 10 AM AEST
Joining is easy—and honestly, kind of a no-brainer. Not only do you get early access to every collection but, you’ll also be part of a seriously fab community of like-minded women who get it: effortless fashion, timeless pieces, and a wardrobe that works for real life.
So what are you waiting for? Join the Club. Get the goods first. And step into your Wild era before everyone else.
Why Mums Are Obsessed with the Wild Hearts Collection
Getting dressed shouldn’t feel like another thing on your to-do list—and with the Wild Hearts collection, it doesn’t. Designed with comfort, confidence, and a little cowboy flair in mind, this drop is packed with functional details that make life easier for busy mums. We’re talking breastfeeding-friendly zips, forgiving fits, pockets (yes, actual pockets!) and styles that move with you—whether you’re on the school run, working from home, or just chasing tiny humans through the backyard.
With bold prints, autumn-ready tones, and silhouettes that are equal parts chic and effortless, the Wild Hearts collection proves that looking cute and feeling comfy don’t have to be mutually exclusive. It’s fashion that fits real life—and lets you feel like you again.
Mark your calendars for April 16th and don’t forget to join our Club Community for early access.
Stay In The Loop-de-Loop
Loved seeing how the Wild Hearts collection mixes, matches, and makes magic in your wardrobe? There’s so much more where that came from. If you want first dibs on styling inspo, exclusive updates, and behind-the-scenes peeks (plus the occasional cheeky sneak drop), make sure you're following us everywhere we roam.
✨ Instagram: @thelullabyclub
🎥 TikTok: @thelullabyclub
📌 Pinterest: @thelullabyclub
💬 Facebook Group: The Club Community
And psst… don’t forget to join the convo in our Club Community to be the first to know about all upcoming collections. You’ll get early access, styling tips, and a front-row seat to all the cosy autumn magic we’ve been working on.
See you there, Wild Hearts.
Love,
Jayde x
SHOP THE ICONIC STYLES
Frequently Asked Questions
When does Wild Hearts launch?
The Wild Hearts collection launches on 16th Arpil 2025 at 10am AEST for the general public. However, if you're a member of The Club Community, you'll get exclusive early access at 9am AEST with your password.
How do I get exclusive access to shop the collection early?
To get exclusive early access to shop the collection, join our Club Community private Facebook group. We’ll post the password at 8:40am AEST, giving you access to the website at 9am AEST to shop before the general public!
What styles are launching in the Wild Hearts collection?
The Wild Hearts collection is dropping 9 dreamy styles + 2 must-have caps , all designed to mix, match, and bring some serious yeehaw energy to your wardrobe. Here's what's launching:
Slouchy Tee – A brand-new, breastfeeding-friendly design with side seam zips, a relaxed fit, and our exclusive Wild Hearts graphic.
Essentials Shorts – Your go-to for everyday comfort, featuring a back pocket graphic and side stripes.
Essentials Pants – Same soft cotton-spandex blend as the tee and shorts, made for cozy-cool dressing.
Posey Pants – Wide-leg, bold print, and total main character vibes.
Matilda Shorts – A flirty, easy-to-wear staple in Wild Hearts print.
Lacey Skirt – Floaty, feminine, and made to twirl.
Lilly Vest – Button-down front with a drawstring back for a custom fit. Fully lined and breastfeeding-friendly.
Billie Shirt – Oversized and effortless, with front ties and endless layering potential.
Indie Maxi Dress – Reversible, pockets, front ties, and oh-so-soft. Perfect for pregnancy, breastfeeding, or just living your best life.
Wild Hearts Caps – Two classic caps, one in red , one in pink , both embroidered with our exclusive Wild Hearts detailing. The cherry on top of any outfit.
Everything comes in bold red or soft pink —perfect for mixing, matching, or clashing in the cutest way possible.
Do you have a size guide for Wild Hearts?
Yes, we have a size guide for the Wild Hearts collection! You can easily access it via our Journal on the website for all the details you need to find your perfect fit.
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